Privacy Policy

Last Updated: April 9, 2026

Liberty Trailers (“we,” “us,” or “our”) operates the website libertytrailers.com. This Privacy Policy describes how we collect, use, protect, and share information when you visit our website, use our services, or interact with our digital advertising.

Information We Collect

Information You Provide

When you submit a form, request a quote, register a warranty, or contact us, we may collect:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Trailer model or product interest
  • Messages or inquiries you submit

Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Geographic location (city/region level)

We use Google Analytics 4 (GA4), Google Tag Manager, and similar tools to collect this data. These tools use cookies and similar tracking technologies.

Advertising Data

We use Google Ads and Meta (Facebook/Instagram) advertising platforms to reach potential customers. These platforms may collect:

  • Ad interaction data (clicks, impressions, conversions)
  • Audience segment information based on browsing behavior
  • Device identifiers for ad targeting and measurement

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and quote requests
  • Connect you with an authorized Liberty Trailers dealer near you
  • Process warranty registrations
  • Improve our website, products, and services
  • Run and measure the effectiveness of advertising campaigns
  • Send marketing communications (only with your consent)
  • Analyze website traffic and user behavior to improve the customer experience

How We Protect Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:

  • SSL/TLS encryption on all website pages
  • Secure hosting through WP Engine with enterprise-grade infrastructure
  • Access controls limiting employee access to personal data on a need-to-know basis
  • Regular review of data collection and storage practices

No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Information Sharing with Third Parties

We do not sell your personal information.

We may share your information with the following categories of third parties, solely for the purposes described in this policy:

  • Authorized Dealers: When you submit an inquiry or request a quote, we may share your contact information with the nearest authorized Liberty Trailers dealer so they can assist you.
  • Service Providers: We work with third-party vendors who help us operate our website, process data, manage customer relationships, and run advertising campaigns. These include Google (Analytics, Ads), Meta (Facebook, Instagram advertising), HubSpot (CRM and marketing), and our website hosting provider.
  • Advertising Partners: Google Ads and Meta Ads receive aggregated and anonymized performance data to optimize our advertising campaigns. These partners may use cookies and tracking pixels on our site.
  • Legal Requirements: We may disclose information if required by law, regulation, legal process, or governmental request.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences
  • Analyze website traffic (Google Analytics 4)
  • Measure advertising effectiveness (Google Ads, Meta Pixel)
  • Deliver relevant advertisements

You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on our website.

Google Ads Data Usage

We use the Google Ads API to manage and measure our advertising campaigns. Data collected through Google Ads is used solely for campaign management, performance reporting, and optimization. We comply with Google’s API Services User Data Policy, including the Limited Use requirements.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Opt out of certain data collection through cookie settings

To exercise any of these rights, contact us using the information below.

California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request its deletion, and opt out of its sale. We do not sell personal information.

Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Liberty Trailers
130 East Cemetery Road
Fillmore, IN 46128

Phone: 765-246-4031
Email: info@libertytrailers.com
Website: libertytrailers.com